I was tasked with redesigning an existing brochure and improving the message for ACerS Phase product. The previous brochure was convoluted and hard to follow, especially for a potential new customer.
I redesigned the brochure in a sensible manner, distinguishing the variety of product options. The new page entitled What Phase Product is Best for You? gave examples to highlight the best Phase product, based on the situation. I researched past Phase data, uncovering powerful client testimony, that I added to this brochure and future email campaigns.
This brochure was used at conferences and as a direct mailer to existing and potential clients, resulting in increased sales. Phase is a high cost item that would have to be approved to add to a university’s limited library budget, so the increase in sales was significant.
A version of this same brochure was also used for the future DVD sleeve.